Culture Pop
INDUSTRY
BEVERAGE / CPG
YEAR
2020 – 2025
Culture Pop: Illustration System for a Better-For-You Probiotic Soda
SERVICES
Brand Illustration System · Ingredient & Flavor Illustrations
BRIEF
With brand identity and packaging developed by Rook NYC, Culture Pop needed an illustrator who could bring their concept to life: replacing the "O" in pop with bold, bespoke ingredient illustrations to signify the dominant flavor in each SKU. The illustrations needed to be instantly readable at can scale, flavor-specific, and cohesive across a growing line.
FINDING
The result is a library of ten hero illustrations — one per flavor — plus a full set of secondary ingredient illustrations. Lime, basil, chili, rosemary, ginger, juniper, turmeric, blueberry, lemon, watermelon and beyond: each with its own character, all speaking the same visual language. Bold linework, graphic color, built to scale.
Photo Credit: Rook NYC + Culture Pop
