Cosetta
INDUSTRY
HOSPITALITY
YEAR
2024
Cosetta: A California-Italian Restaurant in Santa Monica, California
SERVICES
Brand Identity •Illustration System•Menu Design• Packaging•Merchandise •Signage •Web Design•Photo Art Direction
BRIEF
Cosetta came with a clear spirit: a Santa Monica pizzeria and aperitivo bar rooted in classic Italian dining culture, seen through a warm California lens. The goal wasn't to build something polished or trend-driven — it was to build something that felt like it had always been there. Warm, recognizable, full of personality, and able to hold together across every touchpoint from packaging and menus to merchandise and the physical space itself.
FINDING
The system is built around a custom illustration language — a pizza motif that scales from a placemat medallion to a full shopping bag wrap without losing its character. The scallop border, the bubble wordmark, the terracotta-to-blush color palette: every element was designed to feel handmade and human rather than produced. The kids' menu doubles as a coloring sheet — a small detail that captures exactly what the brand is about. The merchandise sells because people want to take the brand home. That's the signal that a brand world is working.
