A/D/O is a creative space in Greenpoint, Brooklyn dedicated to exploring new boundaries in design.
A/D/O brought in Hyperakt to expand their digital presence. My goal as the lead designer was clear: to forge a connection between artists of all worlds, from interior designers to industrial engineers to art directors. Thinking beyond static web design, my aim was to build an online space that reflects the physical space. Every aspect of the website emphasizes texture, dynamic, overlapping images, and the constant allusion to the unexpected proximity of different practices. Through meaningful design, the team and I translated A/D/O’s physical architecture to digital architecture.